A modern portal for selecting and booking individual cruises. We focused on intuitive configuration, clarity, and an excellent mobile user experience.
Challenge
To create a system for a large and previously unstructured offering
Complicated navigation across dozens of routes, ships, and cruise options without a unified logic
The unclear structure made it difficult to easily compare different cruise options
There was no unified system for filtering, combining, and creating custom itineraries
Our solution
We designed a simple and intuitive filtering system with a strong emphasis on the visual presentation of ships and destinations
We enabled cruise comparison based on key parameters
The administration is fully managed by the client — including pricing, routes, cabins, and schedules
We optimized the frontend for mobile user behavior, as 65% of visits come from mobile devices
+85%Increase in inquiries after launch
32sAverage time to find a cruise
700+New itineraries added within two months
Results
85% more inquiries
Reduction in the time needed to find a cruise from 2 minutes to 45 seconds
A 70% increase in inquiries during the first two weeks after launching the beta version
Positive feedback from both clients and operators
A shorter inquiry submission process thanks to a more intuitive form
“We planned to expand our offering with individual cruises, but the new platform exceeded our expectations. The Stredly team simplified the entire booking process and significantly improved navigation across our wide range of offers.”
